MARKETING
Building Your Brand: How an Office Address in a Prestigious Location Boosts Credibility
In today’s fast-paced business landscape, first impressions often set the tone for future relationships. Whether you’re a budding entrepreneur, a small business owner, or part of a growing enterprise, your office address is more than just a logistical necessity—it’s a strategic asset.
Why Location Matters
When potential clients or partners assess your brand, they consider your reputation, services, and—surprisingly—your location. An office in a prestigious or recognizable area instantly conveys professionalism, success, and trustworthiness. It shows that you’re serious about your business and ready to deliver top-notch services.
The Psychological Edge
A prime location creates a perception of quality. For example, an office in a financial hub like Wall Street or a creative district like Silicon Valley speaks volumes about your industry alignment and ambition. This can influence how stakeholders perceive your capabilities, even before you’ve spoken a word.
Networking Opportunities
Prestigious locations are often bustling with like-minded professionals, innovative companies, and thought leaders. Being in the heart of such activity can open doors to partnerships, collaborations, and learning opportunities that may not be as accessible elsewhere.
Client Convenience
An easily accessible and prominent address reassures clients that they’re dealing with an established and reliable entity. It’s a subtle yet powerful way to enhance their confidence in your brand.
Alternatives for Small Businesses
If renting an office in a high-profile location feels out of reach, consider options like co-working spaces or virtual office services. These solutions provide the same address benefits without the financial burden of traditional leases.
The Takeaway
Your office location isn’t just where you work; it’s a key part of your branding strategy. Choosing a prestigious address can elevate your credibility, attract clients, and position you as a leader in your field.
Remember, building your brand is a combination of small yet impactful choices. An address is one of them, and it could be the one that sets you apart from the competition.
What’s your experience with location and branding? Let’s discuss in the comments!
Legal Practice Growth: How Renting a Shared Office Can Accelerate Your Career
Building a successful legal practice as a solo attorney or small firm is a rewarding challenge. Traditionally, establishing a law office meant leasing a dedicated space, hiring staff, and shouldering substantial overhead costs. However, a modern and flexible alternative has gained popularity in recent years: shared office spaces. For many lawyers, these co-working environments have become a valuable asset, offering benefits that foster professional growth while maintaining financial flexibility.
One of the primary advantages of shared office spaces is the cost-efficiency they bring to a legal practice. Unlike traditional office leases that often demand long-term commitments and significant monthly expenses, shared offices allow attorneys to work within a budget by paying only for what they need. With rental plans that can often be adjusted based on usage, shared offices enable practitioners to reinvest their savings in other essential areas, like case management software, marketing, or continuing education. What’s more, many shared offices are designed with an eye for professionalism, providing lawyers with a polished setting to meet clients and conduct business.
Networking and collaboration are other unique benefits offered by shared office environments. These spaces often bring together professionals from a variety of industries, from consultants to tech specialists, creating a community where knowledge-sharing and networking are encouraged. Lawyers can expand their professional networks organically, leading to client referrals, partnerships, and learning opportunities that might not otherwise be accessible. Some shared office spaces even organize regular networking events and seminars, giving attorneys a chance to connect and stay current on industry trends.
In addition to fostering connections, shared office spaces typically offer essential amenities, such as conference rooms, printing services, high-speed internet, and secure mail handling. Access to these features without having to pay for or maintain them independently can be a game-changer for solo attorneys and small firms. Many shared offices even include private spaces for confidential meetings, which is particularly valuable for legal professionals who must maintain client confidentiality. These on-demand meeting spaces allow attorneys to present a professional image to clients without the costs associated with maintaining a traditional office.
Shared office spaces can also have a positive impact on productivity and work-life balance. The structured environment of a co-working space provides a clear boundary between work and home life, which can be challenging to achieve when working from home. Studies suggest that people who work in shared spaces report higher job satisfaction, likely due to the blend of independence and community these spaces provide. The social atmosphere can be motivating and invigorating, helping solo practitioners avoid the isolation that often accompanies remote work.
For attorneys who foresee growth in their practices, shared office spaces are also scalable. As a practice expands, lawyers can upgrade to larger spaces within the same location or add desks and amenities as needed. This flexibility is ideal for those who are starting small but expect to grow, allowing them to adjust their office space without the stress of renegotiating or relocating. Shared office spaces often provide a clear path for expansion, making it easier to bring in additional team members or even shift to a private office within the same facility.
Lastly, shared office spaces offer lawyers the advantage of being able to focus more on their core work. Instead of spending valuable time on tasks associated with office management, attorneys in shared spaces can rely on the facility’s administrative support, such as front-desk services, IT support, and maintenance. This allows them to dedicate more of their energy to serving clients, developing cases, and refining their legal skills, which ultimately benefits their practice and career.
For solo attorneys and small law firms, renting a shared office space can be an effective and strategic choice, offering a blend of professional amenities, flexibility, and opportunities for connection. It allows lawyers to work in a structured and supportive environment while retaining the financial and operational freedom that can accelerate their career growth.
Virtual Offices vs. Physical Offices: Which Is Right for Your Law Practice?
In today’s legal landscape, the choice between a virtual office and a physical office is becoming an increasingly relevant decision for lawyers. Advancements in technology, changing client expectations, and rising real estate costs have made virtual offices a practical option for many law practices. However, the traditional physical office still offers undeniable benefits. If you’re deciding which setup best fits your needs, let’s explore the key factors to consider.
1. Client Perception and Trust
Physical Office: For clients, a physical office can symbolize stability and credibility. A dedicated office space allows clients to see the professionalism of the firm firsthand and may inspire trust, especially for complex or high-stakes legal matters.
Virtual Office: With virtual offices, client trust may depend on how the firm presents itself digitally. While some clients are comfortable with video consultations and online platforms, others may feel uneasy without a physical location to visit. For lawyers serving tech-savvy or remote clients, a virtual setup might be perfectly acceptable.
2. Work-Life Balance
Physical Office: A physical workspace separates personal life from work, creating clear boundaries. This can improve focus, productivity, and mental well-being, especially for those who find it challenging to “switch off” when working from home.
Virtual Office: Virtual offices allow flexibility, which can be ideal for lawyers seeking work-life balance. You can work from any location, customize your hours, and enjoy reduced commuting stress. However, the blurred line between work and home life can sometimes lead to burnout if boundaries are not set.
3. Collaboration and Team Building
Physical Office: Working in a shared physical space promotes organic collaboration and team cohesion. Face-to-face meetings and spontaneous interactions strengthen team relationships, which can enhance morale and foster a sense of community.
Virtual Office: Virtual offices often rely on tools like Zoom, Slack, and project management software for collaboration. While these tools are effective, they require more effort to maintain a cohesive team culture. For some lawyers, a hybrid approach—combining virtual and occasional in-person meetings—may offer the best of both worlds.
Final Thoughts: Choosing What’s Right for You
The decision ultimately hinges on your practice type, client needs, and personal working style. If building client trust and fostering a close-knit team culture is a priority, a physical office may be ideal. However, if flexibility, cost savings, and the ability to attract remote clients appeal to you, a virtual office might be the answer.
Some firms even choose a hybrid model, leveraging a virtual office for day-to-day operations while maintaining a smaller physical space for client meetings or team gatherings. This allows lawyers to enjoy the best of both worlds and adapt to evolving business needs.
No matter what you choose, the right office model should support your practice’s growth, client satisfaction, and work-life balance. As the legal landscape continues to shift, embracing flexible office solutions could be the key to your success.
Navigating the Evolution: A Deep Dive into Canadian Legal Market Trends
In the rapidly evolving landscape of the Canadian legal market, understanding current trends and the areas experiencing significant growth is crucial for law firms and legal professionals aiming to stay ahead. As Canada continues to make strides in various sectors, the legal industry sees a parallel shift, particularly in environmental law, technology law, and cannabis law. This blog post delves into these burgeoning fields, analyzing statistical data to uncover the growth trajectories and offering insights on how firms can adapt their services to meet the evolving needs of their clientele.
The Rise of Environmental Law
The increasing global emphasis on sustainability and environmental protection has propelled environmental law to the forefront of the Canadian legal market. According to recent statistics, the demand for legal expertise in environmental law has surged by approximately 20% over the past two years. This uptick is largely driven by the growing need for compliance with environmental regulations, sustainability consulting, and litigation related to environmental damage.
Firms looking to capitalize on this trend should consider investing in specialized training for their lawyers and forming partnerships with environmental consultants to offer comprehensive legal and advisory services.
The Tech Law Boom
Technology law is another area experiencing exponential growth, fueled by Canada’s burgeoning tech industry. With a year-on-year growth rate of 25%, tech law encompasses a wide range of services, from intellectual property protection and data privacy compliance to navigating the legal challenges of emerging technologies like AI and blockchain.
To thrive in this niche, law firms must stay abreast of technological advancements and regulatory changes. Developing a niche expertise in specific areas of technology can provide a competitive edge, making ongoing education and collaboration with tech experts essential.
The Green Rush: Cannabis Law
Since the legalization of cannabis in Canada in 2018, the legal landscape surrounding the cannabis industry has been complex and ever-changing. The demand for legal services in cannabis law has seen a remarkable increase of 30% in the past year alone. Legal professionals are needed to navigate licensing processes, regulatory compliance, corporate structuring, and intellectual property matters related to cannabis.
Law firms aiming to establish or expand their presence in the cannabis law sector should focus on building a deep understanding of the regulatory framework and fostering relationships with key players in the cannabis industry, including regulatory bodies.
Adapting to the Trends
For law firms to effectively adapt to these trends, a multi-faceted approach is required. This includes:
- Continuous Learning and Development: Encouraging lawyers to engage in lifelong learning and specialization in these high-growth areas.
- Technological Adoption: Leveraging legal tech solutions to enhance service delivery, improve client relationships, and increase operational efficiency.
- Strategic Hiring: Bringing in talent with specialized expertise in environmental, tech, and cannabis law can instantly boost a firm’s capabilities in these areas.
- Client-Centric Services: Developing tailored solutions that meet the unique needs of clients in these sectors can help law firms differentiate themselves.
Conclusion
The Canadian legal market is undergoing significant transformations, driven by the growth in environmental, technology, and cannabis law. By understanding these trends and strategically adapting their services, law firms can not only navigate these changes but also seize the opportunities they present. As the legal landscape continues to evolve, staying informed and agile will be key to success in this dynamic market.
Effective Marketing Strategies for Law Firms Targeting Generation Z
In an era where the legal landscape is continuously evolving, law firms face the ongoing challenge of adapting their marketing strategies to reach new audiences effectively. Among these emerging groups, Generation Z—a demographic born between 1997 and 2012—stands out as a particularly unique cohort. With their distinct preferences, values, and media consumption habits, Gen Z presents both challenges and opportunities for law firms aiming to capture their attention. This blog post delves into effective marketing strategies tailored to resonate with Gen Z, ensuring your law firm remains relevant and appealing to the next wave of potential clients.
Understanding Generation Z
Before crafting any marketing strategy, it’s crucial to understand who Gen Z is. This generation has grown up in a digital world, with access to the internet, social media, and mobile devices from a young age. They value authenticity, social justice, and environmental sustainability. They are also known for their short attention spans but are highly adept at filtering and processing large amounts of information quickly.
Strategies to Engage Gen Z
1. Leverage Social Media and Influencer Partnerships
Social media is the lifeblood of Gen Z’s daily interactions. Law firms should not only maintain an active presence on platforms like Instagram, Snapchat, and TikTok but also engage in ways that feel genuine and interactive. Consider partnering with influencers who align with your firm’s values and can speak authentically about legal issues that matter to Gen Z.
2. Create Engaging and Informative Content
Content is king, but context is queen. Creating short, engaging, and informative content can capture Gen Z’s attention. Think about leveraging video content, infographics, and brief blog posts that highlight your law firm’s expertise, client success stories, or breakdown complex legal concepts in a relatable way.
3. Champion Social Causes
Gen Z is highly motivated by their values and are more likely to engage with brands that champion social causes. Law firms can attract this generation by clearly communicating their commitment to issues like social justice, diversity, and environmental sustainability. Highlighting your firm’s pro bono work, community service, or initiatives that address societal concerns can resonate with Gen Z’s desire to make a positive impact.
4. Optimize for Mobile and Speed
With smartphones being a primary device for Gen Z, ensuring your website and content are optimized for mobile is non-negotiable. This means fast loading times, easy navigation, and a seamless user experience across all devices. A mobile-optimized site not only caters to Gen Z’s preferences but also improves your firm’s overall online visibility.
5. Personalize Your Marketing Efforts
Personalization is key to standing out in the crowded digital space. Utilize data analytics to understand the behaviors and preferences of Gen Z, allowing you to tailor your marketing messages accordingly. Personalized email campaigns, targeted ads, and content that speaks directly to the interests and concerns of Gen Z can significantly increase engagement.
6. Foster Community Engagement
Gen Z values connection and community. Law firms can tap into this by creating spaces for engagement and discussion, whether through social media platforms, online forums, or hosting webinars and events that cater to young adults. Encouraging dialogue not only boosts visibility but also builds trust and loyalty among Gen Z clients.
7. Adopt a Multichannel Approach
Finally, while digital is crucial, adopting a multichannel approach that integrates online and offline strategies can enhance reach and engagement. This might include participating in community events, hosting workshops on legal literacy for young adults, or collaborating with educational institutions to provide resources and support.
Conclusion
Engaging Generation Z requires law firms to be authentic, agile, and adaptable in their marketing strategies. By understanding this generation’s unique characteristics and leveraging digital platforms creatively and strategically, law firms can not only attract Gen Z as clients but also build long-lasting relationships with them. Remember, the goal is not just to market to Gen Z but to engage with them in meaningful ways that reflect their values and preferences. With these strategies in hand, your law firm will be well-positioned to connect with and serve the next generation effectively.
Expand Your Law Firm with Virtual Offices in Ontario through Wolf Law Chambers
In the rapidly evolving legal landscape, law firms are constantly seeking innovative ways to streamline their operations, reduce overhead costs, and expand their presence in competitive markets. One emerging trend that has gained significant traction is the adoption of virtual offices. This model offers the flexibility and efficiency that modern law firms need to thrive, particularly in a bustling and diverse legal market like Ontario. Wolf Law Chambers is at the forefront of this movement, providing a comprehensive solution for law firms looking to expand their footprint without the traditional constraints of physical office spaces.
Embracing the Future of Law Practice
The concept of a virtual office is simple yet revolutionary. It allows lawyers and law firms to maintain a professional business address, access office facilities, and utilize administrative services without the need for a dedicated physical office space. This model is particularly advantageous for small to medium-sized firms and solo practitioners aiming to establish or expand their presence in Ontario without incurring the substantial overheads associated with traditional office spaces.
Wolf Law Chambers specializes in offering tailored virtual office solutions designed specifically for the legal profession. Their services are not just about providing a mailing address; they offer a comprehensive package that includes access to fully equipped meeting rooms, private offices for client consultations, and administrative support from legal professionals. This enables lawyers to maintain a high level of professionalism and client service, regardless of their physical location.
Benefits of Partnering with Wolf Law Chambers
1. Professional Image and Credibility
Having a virtual office in prestigious locations across Ontario enhances your firm’s professional image and credibility. Clients often associate a firm’s location with its success and reliability. Wolf Law Chambers allows you to leverage this perception by offering addresses in sought-after locations.
2. Flexibility and Scalability
The virtual office model provided by Wolf Law Chambers offers unparalleled flexibility. You can scale your operations up or down without the constraints of long-term leases or the need to physically relocate. This is particularly advantageous in the current market, where agility and responsiveness to change are key competitive advantages.
3. Cost Efficiency
By eliminating the need for physical office space, law firms can significantly reduce their overhead costs. This includes savings on rent, utilities, office equipment, and maintenance. The funds saved can instead be redirected towards growth initiatives, technology adoption, or enhancing client services.
4. Access to a Supportive Community
Wolf Law Chambers is not just a service provider; it is a community of legal professionals. By joining this community, you gain access to networking opportunities, professional development events, and the chance to collaborate with peers across various legal specialties. This can lead to referrals, partnerships, and a stronger professional network.
5. Technology and Administrative Support
In today’s digital age, having the right technology is crucial for the success of any law practice. Wolf Law Chambers provides access to high-speed internet, teleconferencing facilities, and other essential technologies. Additionally, their administrative support services can handle call answering, mail management, and other clerical tasks, allowing you to focus on your legal work.
Conclusion
Expanding your law firm with virtual offices in Ontario through Wolf Law Chambers offers a forward-thinking, flexible, and cost-effective solution to traditional office spaces. It not only enhances your firm’s professional image and operational efficiency but also provides access to a supportive community of legal professionals. As the legal industry continues to evolve, embracing innovative solutions like virtual offices will be key to staying competitive and meeting the changing needs of clients. Wolf Law Chambers is leading the way in this new era of legal practice, and partnering with them could be the strategic move your firm needs to thrive in Ontario’s dynamic legal landscape.
We are in Toronto
We have double the reason to celebrate this Canada Day. We have found the best place to open our Law Chambers in downtown Toronto! Our third location will be opening on July 1, 2021 (Happy Canada Day!) in the Richmond-Adelaide Centre on the 29th floor. We have a beautiful view of the city and the CN Tower. Join the Wolf Law Chambers community today and revel in the stunning views of Toronto.
Wolf Law Chambers Toronto
Legal professionals in Toronto will finally have access to the industry’s leading services offering full-service office space for small and medium firms, which are also located in Mississauga and Oakville.
Wolf Law Chambers provides an elegant workspace to allow legal professionals to grow their business and network while maintaining their independence. We offer spacious and fully furnished private offices, secretarial workstations, and boardrooms, along with a full range of administrative and support services found in established law firms so that you can focus on your legal practice.
At Wolf Law Chambers you will belong to a community of legal professionals that actively share knowledge, experience and referrals; the ideal conditions to help your practice grow and succeed.
Wolf Law Chambers members are able to focus their time on what really matters: practicing law. We take care of the administrative tasks involved with running an office. From furnishing your office, to setting up the security system and maintenance, our professional team takes care of your packages, greets your clients and makes sure that you and your clients are in a safe and clean space, disinfecting the common areas regularly.
Your private office in Toronto
At Wolf Law Chambers Toronto you will find spacious offices with lots of natural light and big windows providing a stunning view from the 29th floor.
All you need to bring are your computer and files. The offices are furnished with L-shaped desks, lockable filing cabinets and chairs for you and your clients. We leave the decoration of the office up to you.
You can “hang your own shingle” and have your nameplate on your door and at reception.
You will have a private and secure internet connection, as well as printer, scanner and fax services. A shredding service will guarantee the safe disposal of your confidential documents.
At the front desk, our office coordinator greets your clients, receives and sends your packages and manages the maintenance of the office.
For your convenience, we have several services available online, including a booking app to book the boardroom and a messenger app to communicate with colleagues and the Wolf Law Chambers team.
Basically, with a private office at Wolf Law Chambers Toronto all you need to care about are your practice and clients.
You will have access to the office 24/7 including the boardroom. So you can meet your clients in our sophisticated/elegant boardroom after hours and on weekends.
Premium Virtual Office in Toronto
If you are looking to expand your practice to Toronto or work from home, the Virtual Office is a great option for you. You will have a professional address in the core of downtown Toronto where you can meet and impress your clients.
With a virtual office you are a member of the pack, so you will have access to our referral network and our social and CPD credit events. On top of that, we will help you to promote your practice with a micro-website and social media posts.
Like other members, our office coordinator will take care of your packages and clients, and not even notice that your office is not physically with us.
Remember: We want you to succeed!
Location, Access and Parking
Wolf Law Chambers Toronto can be found on the corner of Adelaide St. West and York St. in the Richmond-Adelaide Centre within the financial district, steps away from the entertainment district and deep within downtown’s vibrant business community.
Our offices can easily be reached by car, transit, bike or on foot.
Our building is easily accessed from the Don Valley Parkway and the Gardiner Expressway. There is underground parking as well as other nearby parking options, such as the parking lot at City Hall.
If you prefer to take transit, the King and St. Andrews subway stations are minutes away, and Union Station and the Go Transit services are close by as well. The Richmond-Adelaide Centre is also connected to the PATH that connects Toronto underground enabling you to avoid the wind, snow and rain.
If you prefer to take your bike, the Richmond-Adelaide Centre has underground bike racks and changing rooms on the premises.
Premises
The Richmond-Adelaide Centre is a beautiful building with many amenities such as a food court, car wash and care, a fitness centre, outdoor space, and a concierge. Anything you could think of to make working away from home easier, this building has it, including dental clinics, a pharmacy and printing services.
The Richmond-Adelaide Centre has a beautiful patio and outdoor space where you can bring your food to eat and enjoy the sun. In 2020 a large sculpture, Dreaming by Jaume Plensa, was unveiled in the courtyard by Oxford Properties. Plensa hopes the sculpture will inspire all who see it to look inward, contemplate and dream of the future.
Services
Wolf Law Chambers has many services designed to help make our members’ practices run more smoothly and to free up their time to focus on the law and their clients. Included among our many amenities we have binding services available for binding court documents, live reception services where we greet and welcome clients as well as send and receive packages. As part of our community, legal practitioners also have unique access to our referral network and readily available witnesses and commissioners.
Security
As we are lawyers ourselves, we understand the paramount importance of confidentiality and security. To that end each private office will have their own separate internet connection. All the furniture as well as the offices are equipped with locks. We have installed an internal surveillance system to maintain the security of the Chambers at all times. Confidential documents can be discarded in a locked container which will be emptied and destroyed by a certified company. Working amongst a community of legal practitioners has the added benefit of a shared understanding amongst all the members regarding the importance of confidentiality and security. There is no better or safer space to set up a law practice.
Meet Clients in a Professional and Impressive Space
Wolf Law Chambers Toronto, like our other locations, has been exquisitely designed by the interior designers at Silver Elephant. The vibrant artwork is inspiring and motivating. Canyon-inspired walls and carpets complement the sleek finishes of the furniture. Natural light beams through tall windows and even on rainy days, the view is magical. Our boardroom combines the comfort of a meeting space, accents of Earth’s natural wonders and the inspiring view of the Toronto skyline to make a space that is both functional and destined to impress your clients.
Join Wolf Law Chambers Toronto!
Wolf Law Chambers is the place to be. It will help you save money in a professional and safe environment. Be surrounded by people that understand what your profession demands and will help you avoid distractions so that you can grow your practice. The best thing is: you are not alone. Our regular social events and office activities will keep you connected, supported and help you decompress.
Don’t waste time; schedule a tour or a phone meeting with a member of our team NOW.
Click here to schedule an in-person meeting to see our beautiful facilities.
To get more information about our services, schedule a phone meeting here.
If you want to learn more about our locations click here.
We will help you grow your practice.
At Wolf Law Chambers, we’re here to help you succeed
Finding the Right Client for Your Practice
On February 19, Wolf Law Chambers welcomed Kim Piller from Sandler Training to give a talk on how lawyers and paralegals can increase their sales effectiveness.
Thanks to everyone who came!
Dezso Farkas, the Director of Wolf Law Chambers, started the evening with a summary as to why lawyers and paralegals don’t like to sell. When it comes down to it, there’s a negative connotation associated with sales. There’s also a general feeling that sales are not what the legal practitioner is trained to do. Law is what they trained to do. But as sole practitioners or small firms, the reality is that finding clients, promoting your practice is something you have to do.
In his presentation, Kim Piller spoke about why some sales fail: “winging” the sales pitch, lack of a plan, not really knowing what you’re selling, no process in place, and sometimes a sheer lack of compatibility. But all of that can be overcome. He provided tips and techniques to help make connections and land new clients.
He advocated for putting a system in place to help you sell. With a system, you’ll know what beats to hit in your sales pitch and this will help you maintain control, save time, stay on track, duplicate positive results and recognize any problems.
The goal is to get a positive result: a yes, a no, or a referral. Although getting a “no” may be counterintuitive as a positive result, it can lead to a lesson learned or simply saved time. Maybe’s are the negative result; causing you to bleed time and resources.
In the end, he reminded everyone, the thing to remember is people decide to purchase or choose you as their legal practitioner based on emotions. They will justify it later intellectually, but the emotions they feel are the deciding factor.
- Look at their personal needs.
- Be a good listener.
- Understand why they are coming to you.
No Detail Is Too Small: Thamar Abdu
Thamar Abdu of Thamar Bilingual Legal Services Ontario provides legal services in both French and English. After becoming a licensed paralegal in April 2018, Thamar started her practice in May 2018. She focuses on Small Claims Court matters and commercial litigation, such as a contract dispute between two businesses or between a business and an individual, as well as Landlord and Tenant issues. Her true love, though, is anything to do with contracts: going through the terms, finding the defects, examining the details.
Background
Up until three years ago, Thamar lived and worked in Quebec. She spent many years working in the financial industry before working for the government of Quebec. Both of these jobs played a role in where she has ended up today.
Her first encounter with the law as an employment opportunity was when she was asked to fill in for a colleague in the legal department of her employer’s company. To her delight, during her training she discovered an aptitude for law, understanding the concepts and aspects quite easily. As she did not have a legal education at the time, it remained a delightful discovery about herself, nothing more.
A few years later, Thamar was working for the Quebec government in a job that required her to know governmental procedure quite well and be very familiar with the law that intersected with her work. When her uncle visited from Ontario, she accompanied him to court on a minor matter, both for moral support and because she was familiar with the structure of a governmental/legal organization. Her uncle, seeing how much she enjoyed the visit to the Quebec courthouse, told her that in Ontario she could go back to school and become a licensed paralegal and provide legal services to the public.
At this point, a yearning for a new challenge had been quietly residing in the back of her mind for some time, specifically a chance to start her own business. But Thamar is not a person who works with her hands and so was not sure what her business would focus on. With no focus or outlet, the desire for her own business remained an idea. When her uncle told her about the paralegal educational opportunity, her dream came into laser sharp focus. Within a month she had resigned from her job in Quebec and enrolled in a paralegal education program in Ontario. Although it was scary and daunting to leave behind an established life as well as a secure and well-paying job, Thamar was also excited to be setting out on a new challenge, a challenge that she relished. She’s never looked back.
Puzzle Pieces
Thamar loves examining details, investigating terms, searching for information and uncovering facts. Every case is made up of thousands of tiny pieces and she enjoys putting them together to see the big picture. In another life, she might have been an investigator. As a paralegal, her passion for facts and details help her to understand each case fully. She examines every facet of a case thoroughly, looking for anything that might help or hinder her client. Although this level of detail might be daunting to some, Thamar thrives on it. She uses her drive to understand everything to her advantage, to enable her to grasp the situation a client might be facing and examine and present each possible outcome. She never underestimates the value of one detail. Although this passion for detail may cause frustration, it can also have the benefit of finding that one piece of the puzzle that changes the perspective of an entire case.
Although she is still building experience and her practice is young, she doesn’t let her newness stop or intimidate her. She throws her heart and soul into preparing for every case. All doubts and inexperience can be overcome with preparation and knowledge, she says. When asked how this translates to helping her clients, Thamar says that she is very thorough and outlines all possible outcomes that may arise. Her goal, she says, is not winning per se, but getting the best possible outcome in the circumstances for her client – be that money, an order from the judge or something else entirely.
Wolf Law Chambers
Choosing Wolf Law Chambers as the home for her practice is another decision Thamar has no regrets over. When she first started as a licensed paralegal, she worked out of a home office for a year but found it to be lonely work. She realized she needed to have other professionals around to talk about work, get opinions, brainstorm, get advice or even just to have a quick chat about coffee. Wolf Law Chambers provided this as it is a community of legal professionals. “It feels like a family,” she says. She found that her productivity soared when she was around other professionals and as an added boost, Wolf Law Chambers is more convenient for her practice. There’s a professional space readily available to meet clients, the boardroom, and if a client has problems in other areas of law, there are other legal professionals just outside her door who could help.
One of the benefits from starting her own business that Thamar enjoys is the freedom she’s gained to structure her day. As an early riser, Thamar long ago discovered her most productive hours were early in the morning. Once, those hours were needed to prep to get to the office for 9. Now that she runs her own practice, she can use those hours more effectively and efficiently because she can work from anywhere.
Although starting her own business has been challenging, Thamar focuses on the positive. She took the leap of faith to open her own business and pursue her love of law and details and contracts; what someone else may find tedious, Thamar finds fascinating.
Thamar and her eye for detail is ready to help you with your contract issues.
Determination and Perseverance Always: Gideon McMaster
Gideon McMaster of McMaster Law practices in the areas of criminal defense, civil litigation and commercial law. He was admitted to the bar in Trinidad and Tobago in 2012 and upon moving to Canada in 2017, started the accreditation process to be a licensed legal professional. Gideon has now been a Foreign Legal Consultant in Ontario since May 2017. He currently maintains his practice in Trinidad & Tobago, separate from his practice here in Ontario, which is new and growing quickly.
Gideon is grateful for the experience he gained in Trinidad and Tobago that shaped him into the lawyer he is today and where he has been involved in numerous high-profile cases. He values being licensed to practice both there and in Ontario and believes that both jurisdictions continue to develop him as a lawyer in their own unique ways. Gideon is inspired by top litigators who win difficult cases, especially those in which it seemed all hope had been lost.
The Choice to Become a Lawyer
Gideon’s choice to become a lawyer gradually formed from several factors. Since childhood Gideon has been outspoken, independently minded and passionate about the things in which he believes. Gideon’s interest in law as a career path developed through his association with persons involved in law and politics during his adolescence, including close friends of his family. His home is well known by relatives as a battleground for political debates. Gideon viewed the legal profession as a viable avenue through which he could generate positive changes in his environment. On the business side of things, he saw his parents build a very successful business from the ground up. Watching them, Gideon recognized that all success and failure would come through his own grit and determination. He understood that these qualities would also bring fulfillment in his life’s work.
Philosophy
Gideon sees his philosophy of life as consistently working towards being an agent of positive change in any environment he is in. He believes that determination, grit and a burning desire to succeed even when the odds are against you are the hallmarks of most successful individuals irrespective of profession. That’s the kind of lawyer Gideon desires to be.
The Mark of a Good Lawyer
Litigating is a superb career choice for people who like to argue, and Gideon thrives on arguing! While this might lead to difficulty in other professions, it is an excellent asset for litigators. It is the job of the litigator to argue for his client’s rights and it is one of Gideon’s goals to become a top litigator in the province. Litigating is not about winning – even though a love of arguing implies a love of winning. While Gideon loves competition, it is simply not the most important thing to him. He commented that winning is simply expected of lawyers, a by-product of their true purpose to fulfill their civic duty.
He freely admits that while winning has its benefits, he feels that making litigation about winning is not a true test of a lawyer’s skill or aptitude since there are many factors that may skew the results and make them look positive: choosing only “winnable” cases, getting a sympathetic judge, or having at one’s disposal considerably more favourable evidence. Because of these factors, Gideon believes that what makes a good lawyer is skill, not necessarily the lawyer’s record of wins.
To him, being a top litigator is more about honing his skill and doing the job with excellence and perseverance. It is about helping the people who come to him with the very best of his ability – this is Gideon’s passion.
Gideon describes a good lawyer as a person who:
- Understands the importance of the client and their obligation to them,
- Understands that in many instances people come to lawyers at the worst points in their lives, and,
- Shows compassion to those seeking out their services. Of course, every lawyer needs to have paying clients in order to make a living but Gideon believes there are times that a lawyer may need to take on a case pro bono, and he has personally found much fulfillment in doing so.
He has been fortunate to have won the vast majority of his cases, but he refuses to put a number to his win ratio. He attributes it to good trials and good luck together. Instead Gideon prefers to focus on his passion to help people who are in need of a skilled litigator.
Choosing Wolf Law Chambers
Gideon is excited to be a part of Wolf Law Chambers and the benefits it brings to his practice. Since he doesn’t need to worry about administrative details such as internet, phone bills or going to the post office – it’s all taken care of in-house – this allows much more time to be focused on his case load. Gideon chose Wolf Law Chambers because of its structural similarity to the law chambers model which exists in Britain and the Caribbean, where he was trained. He also practices in a law chambers in Trinidad & Tobago. Gideon is attracted to the idea of lawyers working in close proximity to one another as it fosters an environment in which lawyers can bounce ideas off one other, work collaboratively, have an intellectual exchange, and have the opportunity to learn and help one another.
Gideon is a very determined, goal-oriented lawyer. His belief that there is always room for growth inspires him to continue striving for excellence as he builds up his practice in Ontario and continues to hone his advocacy skills. His love of arguing and his sincere desire to help his client get everything they deserve make him a valuable addition to Wolf Law Chambers. Gideon never gives up… just like his favourite soccer team.
Gideon is an avid supporter of Manchester United. Attending Law School in Manchester, UK, gave Gideon plenty of time to observe the team’s story and philosophy of sheer determination and doggedness; to see them as a team that never says ‘die’ and fights to the bitter end. He believes that this is consistent with his own outlook and philosophy of life. Gideon is also an amateur soccer player and plays in the Burlington Soccer League with Squire FC.
If you have any legal matters pertaining to criminal defense, civil litigation or commercial law, feel free to contact Gideon for a consultation.